There are many methods to acknowledge the pioneering girls who’ve made distinctive contributions to science, expertise, engineering, and math.

However GE selected an unorthodox technique by creating custom-designed animations of 12 influential girls in STEM and projecting them onto the ceiling of Grand Central Terminal in New York Metropolis.

That well-known vacationer attraction and commuter hub is thought for its excessive ceiling, which encompasses a gorgeous constellations. So naturally GE selected 12 feminine scientists and engineers and illustrated their faces amongst the celebrities. Vacationers and commuters can see the 7-minute “Unseen Stars” projections at completely different instances beginning Tuesday till Thursday at 11:59 p.m.

An animation depicting Millie Dresselhaus, the primary lady to obtain the Nationwide Medal of Science in Engineering.
Credit score: ge

The stunt is a part of GE’s Stability the Equation(opens in a brand new tab) initiative. The marketing campaign goals to have 20,000 girls accessible to fill STEM jobs at GE by 2020, whereas additionally reaching 50-50 illustration within the firm’s technical entry-level applications.

“Along with inner hiring and retention objectives, GE additionally desires to publicly have a good time influential feminine scientists and engineers so extra younger girls contemplate careers within the discipline,” the corporate stated in an announcement.

The roster of 12 girls consists of Millie Dresselhaus, the primary lady to obtain the Nationwide Medal of Science in Engineering; Laurie Leshin, a geochemist searching for life on Mars; and Hadiyah-Nicole Inexperienced, a physicist who developed expertise to make use of laser-activated nanoparticles in treating most cancers.

And if that is not cool sufficient for you, contemplate this: geofilters and Fb frames will make it potential for individuals passing by means of Grand Central to seize a selfie with the projections till the marketing campaign ends on Thursday.

Consider it as only one extra approach to take these “unseen stars” and share them with the world.