As a lady, I’ve lengthy dreamed of the day I may chunk right into a chip that has the identical density as a menstrual pad.

That day could also be coming before I assumed. In a brand new Freakonomics interview(opens in a brand new tab) with the CEO of PepsiCo, Indra Nooyi, Nooyi revealed that the corporate is on the point of launch particular snacks for girls that will be designed and packaged in another way.

Nooyi disclosed among the important gendered (and scientifically unproven) variations between women and men and the way they eat chips.

“Whenever you eat out of a flex bag — one in every of our single-serve baggage — particularly as you watch a number of the younger guys eat the chips, they love their Doritos, and so they lick their fingers with nice glee, and after they attain the underside of the bag they pour the little damaged items into their mouth, as a result of they don’t wish to lose that style of the flavour, and the damaged chips within the backside,” Nooyi advised Freakonomics(opens in a brand new tab). “Ladies would like to do the identical, however they don’t. They don’t prefer to crunch too loudly in public. And so they don’t lick their fingers generously and so they don’t prefer to pour the little damaged items and the flavour into their mouth.”

Pay attention. I am all for ascribing detrimental social behaviors to males with none scientific foundation. However I can’t rely the numbers of instances I’ve taken the New York Metropolis subway at 3 p.m. and watched males AND ladies eat a bunch of rooster wings, lick their saucy fingers, then put their nasty ass arms on the communal subway pole. This foul habits transcends gender, race and sophistication.

That is not stopping Nooyi:

“It’s not a female and male as a lot as ‘are there snacks for girls that may be designed and packaged in another way?’ And sure, we’re taking a look at it, and we’re on the point of launch a bunch of them quickly,” Nooyi advised Freakonomics. “For girls, low-crunch, the complete style profile, not have a lot of the flavour stick on the fingers, and how will you put it in a handbag? As a result of ladies love to hold a snack of their purse.”

Congratulations, girls! What you lack in first feminine presidents you now have in first feminine fried rooster mascots and purse-sized Doritos you’ll be able to squeeze subsequent to your tampons.

Replace: Following launch of Nooyi’s interview and the next web outrage, PepsiCo launched this assertion in response:

“The reporting on a particular Doritos product for feminine shoppers is inaccurate. We have already got Doritos for girls – they’re referred to as Doritos, and so they’re loved by hundreds of thousands of individuals every single day. On the identical time, we all know wants and preferences proceed to evolve and we’re all the time in search of new methods to have interaction and delight our shoppers.”

America, the ambivalent.