In the event you’re pondering Microsoft is attempting to make you modify your go-to search engine from Google to Bing you are fascinated with it the incorrect means. Even in the event you’re a Google loyalist, Microsoft remains to be discovering methods into your each day life.

Throughout Microsoft Construct 2023, Mashable spoke with company vice chairman Yusuf Mehdi, the person behind the surge of Bing options over the previous few months. Mehdi talked about Microsoft’s plans for generative AI, and shed some gentle on the AI arms race between Microsoft and Google.

When requested if one in all Microsoft’s express objectives is to tackle Google for an even bigger piece of the search pie, Mehdi stated he would not characterize it that means. As an alternative, the purpose is to deal with unanswered searches, in different phrases, when folks ask a query, however do not discover what they’re searching for. “In our information, half of searches go unanswered. That is a billion a day,” stated Mehdi in a video name from the Seattle-based occasion. “That is an enormous alternative to satisfy wants for purchasers that are not being met.”

Mehdi additionally made it clear that Bing does not should try to overtake Google in search site visitors to be thought of successful in his eyes. “If we get one level of market share, that is $2 billion of income. So we do not have to alter all the world [regarding] the search panorama to have very profitable enterprise and progress.”

One of many methods Microsoft is doing that’s by bringing Bing into your private life by means of your skilled life. “Once you’re at work and also you’re logged in together with your enterprise account, you get entry to all of this particular enterprise information. And whenever you go house, and also you login together with your private account, all your private issues are there. Your saved chats are there, and the like. So we wished to make it work seamlessly for you throughout each,” stated Mehdi.

By Microsoft’s generative AI productiveness app Copilot, Bing chat harnesses search and your organization’s information to offer work-related solutions. Bing chat historical past is saved so it may observe your searching journey on Edge. There’s now a Bing chat integration with Home windows 11, and as of this occasion, Bing is the default search engine for ChatGPT.

So when you might select to show to Google for solutions to most of your questions, Microsoft is working to place Bing in all places you go, like an AI ninja.